The rise in social networking inevitably led to many different individuals as well as corporations adapting in order to follow this new internet trend and take full advantage of its benefits. These social networking sites have allowed people to post various statuses, tweets and pictures and reach a large group of followers instantaneously. It allows for people to keep track of what their friends are up to with little to no hassle. As for corporations, it has also given them an additional platform to advertise their products/services and this new form of advertising is much more cost-efficient compared to other traditional ways of doing so.
In the article "Dictionary word of the year: 'Unfriend'" by Doug Gross of CNN, he shows the vast influence that social networking has had on everyday life even back in 2009. The New Oxford American Dictionary has named the word "unfriend" as the word of the year in 2009. This newly coined term, which means to "remove someone as a friend on Facebook", predicts and illustrates the cultural significance social networks would have on our society.
In the article "Social Networking Technology Boosts Job Recruiting" by Frank Langfitt of NPR, he mentions how professional recruiters now find it easier to scout for new talent because of social networking, more specifically: Linkedin. Shally Steckerl says that he can scout a group of candidates in half an hour but that in order to develop a relationship with him, he would have to use the telephone. This shows one major weakness in social networking, even though it makes things more efficient, it minimizes personal interactions.
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